Four tightly integrated disciplines that turn scattered ad data into a single,
auditable source of truth — and then into measurable revenue growth.
Custom Ad Tracking
Bespoke tracking architectures built around your funnel — not a template. Server-side tagging, first-party pixel strategies, and UTM governance that survive iOS privacy changes and cookie deprecation.
Server-side & first-party tracking
UTM taxonomy design & enforcement
Offline-to-online conversion stitching
Cross-device identity resolution
Cross-Platform Attribution Modeling
Data-driven attribution across Google, Meta, TikTok, LinkedIn, programmatic, and email. We compare model families — position-based, time-decay, Shapley value — and pick the one that reflects your buying cycle.
Multi-touch & incrementality modeling
Shapley-value channel credit allocation
Media-mix modeling (MMM) for budget planning
Holdout & geo-lift experiment design
Automated ROI Reporting
Reports that build themselves. Scheduled, board-ready ROI reporting delivered to Slack, email, or your BI tool — with anomaly annotations so leadership sees the why behind every number.
Scheduled executive & channel reports
Profit-aware ROAS (COGS & LTV integrated)
Plain-language anomaly annotations
Native exports to Looker, Tableau & Sheets
Conversion Funnel Optimization
Systematic CRO grounded in analytics, not opinion. We instrument every funnel stage, quantify drop-off economics, and run rigorous A/B and multivariate tests to lift conversion rates month after month.
Full-funnel instrumentation & heatmaps
Quantified drop-off analysis per stage
A/B & multivariate testing programs
Landing page & checkout velocity audits
How engagement works
A structured path from audit to compounding returns
1 Week 1–2
Audit & Instrument
Full tracking audit, gap analysis, and deployment of server-side tagging with a governed UTM taxonomy.
2 Week 3–4
Model & Reconcile
Attribution model selection, data reconciliation to 99.8% accuracy, and baseline ROAS benchmarking.
3 Month 2+
Optimize & Scale
Continuous CRO experiments, budget reallocation against predictive forecasts, and automated reporting.
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Which services fit your funnel?
Tell us about your campaigns and we'll map the fastest route to measurable ROAS improvement.